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REVOLUTIONIZING THE BRAND MERCHANDIZING INDUSTRY THE CORP ONE WAY



While the industry across the globe was facing one of the most severe recessions in recent history, Corp One Promotional Clothing & Accessories Pvt. Ltd., one of the leading Brand Merchandizing & Gifting Solutions company in India, grew by more than 100% in 2009-10! The Managing Director of the company, Mr Anand Kumar, a young first generation entrepreneur, told our correspondent the story of reorganization of the company into three verticals, pioneering brand merchandizing solutions being offered to its corporate clients, and its aggressive strategy of a nationwide rollout of its services, as the reasons for this scorching growth.

With over 2000 top corporate clients in India & abroad, Corp One is offering its B2B solutions under the cCorp business vertical. Under its eCorp business vertical, it is also offering pioneering IT enabled brand merchandizing solution to its corporate clients through its website corponeindia.com, providing all the employees and associates of its client company, access to the branded merchandize of the company, regardless of their location and volume of requirement. Such a solution not only minimizes the cost of merchandizing for any company, but the cost even gets shared between the company and all its associates, while at the same time, promoting the company’s brand internally as well as externally. Corp One is also offering a solution bringing the joy of shopping right inside the campus of its client company, through its vertical, reCorp. Hence, company’s merchandize can not only be purchased off the shelf by anyone walking into the in-campus store, but is also available to various internal departments for ad-hoc gifting, for which a lot of time, effort & money is otherwise wasted.

Emphasizing that Innovation is at the core of its business strategy, Mr Kumar says that Corp One is looking at various other business verticals, backward integration opportunities, and an aggressive roll out of offices across India to enhance its market reach, and more importantly, to revolutionize and organize this highly disorganized industry of Brand Merchandizing & Corporate Gifting. Afterall, 100% is the least that is expected.



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